{"product_id":"aus-alphanumeric-route-c711-australia-road-sign-white-coffee-mug","title":"AUS Alphanumeric Route C711 (Australia) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eAUS Alphanumeric Route C711 (Australia) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis mug takes a single line of Australian road signage and gives it the full, unfussy treatment: the route marker C711, set out in clean, legible characters.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe design is typographic from start to finish. The alphanumeric designation C711 is the sole subject, so the letter and the three numerals carry the whole composition. Nothing competes for attention: there are no illustrative flourishes, no backdrop scenes, just the route code arranged with the restraint of a standardised directional marker. Against the white ceramic, the high-contrast lettering reads at a glance, the way a sign does when you are passing at speed and need the information immediately.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoute markers like C711 are the working vocabulary of navigation. Each alphanumeric code tells a driver which road they are on and where it leads through the regional and rural network, so a single identifier stands for a stretch of landscape, a town link, or a long straight run across the country. The design treats that code as a piece of civic information worth looking at closely, rather than as background to the road. It is a quiet tribute to the infrastructure that keeps Australian travel legible, and to the clear, functional graphic tradition behind it.\u003c\/p\u003e\n\u003ch2\u003eOn the Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is held close and turned slowly in the hand, so the lettering passes in front of you with every sip. The C711 marker sits in the same reading direction as the handle, which means the route code stays upright when you lift the cup to drink. It is a small, everyday format for a road sign, and it suits anyone who keeps a map of Australian routes in their head or simply enjoys a design that does one thing well.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53125123277080,"sku":"GMY-MUG-SLPH-11OZ-1FUP4","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53125123309848,"sku":"GMY-MUG-SLPH-15OZ-1FUP4","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/aus-alphanumeric-route-c711-australia-road-sign-white-coffee-mug-GMY-MUG-SLPH-11OZ-1FUP4-front.webp?v=1793642428","url":"https:\/\/gomugyourself.com\/products\/aus-alphanumeric-route-c711-australia-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}