{"product_id":"b11-at-austria-road-sign-color-changing-mug-11oz","title":"B11-AT (Austria) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eB11-AT (Austria) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eThis design is built from a single designation, B11-AT, set against the word Austria. It is a text-led piece, and its message is stated plainly rather than pictured.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe layout is spare and centred on the code itself. Nothing competes with the lettering, so the eye lands on B11-AT first and reads the country name second. The arrangement feels closer to a catalogue label or a road marker than to a painted scene, with the designation carrying the whole composition.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eThe code pairs a series number, B11, with AT, the internationally recognised abbreviation for Austria. Together they mark the piece as one entry in a numbered set, tied to a specific country. The title's reference to road signs points to the same idea of identification at a glance: a short, coded marker that tells you where you are and what you are looking at.\u003c\/p\u003e\n\n\u003ch2\u003eWhy It Suits This Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is held in the hand and turned slowly while you drink, so a short code reads well as it comes round. The artwork is designed to show itself as the mug warms, which gives the designation a small moment of reveal each morning. Because the design is so direct, it reads clearly from every angle of the cup and rewards a second look once the reveal has happened.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53126032064792,"sku":"GMY-MUG-BT-11OZ-126","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/b11-at-austria-road-sign-color-changing-mug-11oz-GMY-MUG-BT-11OZ-126-front.webp?v=1793655642","url":"https:\/\/gomugyourself.com\/products\/b11-at-austria-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}