{"product_id":"b137-at-austria-road-sign-black-coffee-mug","title":"B137-AT (Austria) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eB137-AT (Austria) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eA bold white \u003cstrong\u003e137\u003c\/strong\u003e sits on a medium blue rounded rectangle, set up like a route marker and built to be read at a glance.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eMedium blue fills most of the design, with white numerals running across the centre. The shape is a horizontal rounded rectangle, and the flat vector treatment keeps every edge crisp, with no shading or texture to distract from the figures. The layout is pared back and utilitarian, so the numerals carry the whole composition. Nothing competes with them, and the result reads clearly from a few steps away.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe design takes its identity from two markers. \"AT\" is the internationally recognised country code for Austria, and \"B137\" is the designation printed alongside it, so the pairing points directly to the nation. The road-sign format adds a sense of direction and navigation, the kind of signage people pass without thinking and then remember. Taken together, the piece works as a graphic identifier for Austria, made for locals, expatriates and anyone who follows the country closely.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt for the Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand more than it is looked at head-on. As the cup rotates, the blue field and white numerals move around the curve, so the sign reads in short glimpses over each sip. It suits a morning coffee routine, where the same small sign gets seen again and again, and it makes a cheeky, quietly proud conversation starter for anyone who has ever navigated by a road sign.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53179311456536,"sku":"GMY-MUG-BT-11OZ-465","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53179311489304,"sku":"GMY-MUG-BT-15OZ-166","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/b137-at-austria-road-sign-black-coffee-mug-GMY-MUG-BT-11OZ-465-front.webp?v=1794168426","url":"https:\/\/gomugyourself.com\/products\/b137-at-austria-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}