{"product_id":"b170-at-austria-road-sign-black-coffee-mug","title":"B170-AT (Austria) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eB170-AT (Austria) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design is a flat, modern road sign: the route number 170 in white numerals on a cobalt blue rounded rectangle, with nothing else competing for attention.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eCobalt blue fills about 85 percent of the composition, with white taking the rest. The numerals \"170\" sit at the centre, on a rounded rectangle that gives the sign its soft, contemporary outline. A horizontal rectangle frames the layout, so the arrangement reads at a glance, the way signage is meant to. There is no illustration and no ornament, only three digits, which keeps the piece minimal and direct.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoad signage is a language of navigation. A route number tells a traveller which road they are on, and the simple shape and bold colour make it readable from a distance. Here the number 170 is tied to the code B170-AT and to Austria, so the design works as a categorical nod to the country, identified through a single number much as a roadside marker identifies a place. Its flat-vector style and modern look place it firmly in the present day, and its neutral mood lets the blue and white do the talking.\u003c\/p\u003e\n\u003ch2\u003eWhere the Road Meets the Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand, and every turn brings a new section of the sign into view. The rounded corners and the numerals wrap around the curve of the cup, so the number seems to travel with you as you sip. It is a good companion for a slow morning, a long afternoon, or a quiet moment with a cup of something warm, and the route stays in sight the whole way round.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53179302183192,"sku":"GMY-MUG-BT-11OZ-318","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53179302215960,"sku":"GMY-MUG-BT-15OZ-19","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/b170-at-austria-road-sign-black-coffee-mug-GMY-MUG-BT-11OZ-318-front.webp?v=1794168046","url":"https:\/\/gomugyourself.com\/products\/b170-at-austria-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}