{"product_id":"b195-at-austria-road-sign-black-coffee-mug","title":"B195-AT (Austria) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eB195-AT (Austria) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design takes the form of a road sign: a single route number, \u003cstrong\u003e195\u003c\/strong\u003e, set on a cobalt blue rounded rectangle, reduced to its essentials.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eCobalt blue fills roughly four-fifths of the design, so the field of colour does most of the work. The white numerals sit centred and upright, with the rounded rectangle giving the whole composition a soft, contained edge. There is no border, no background scene and no decoration. The flat vector treatment keeps every shape crisp, and the layout is pared back until the number is the only thing the eye needs to read.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eThe “B” designation in B195-AT follows the Austrian system for federal roads, the Bundesstraßen that link the country’s regions. A route number in that format is a small piece of national infrastructure, the sort of marker travellers pass without a second thought. Rendered here in a modern, minimal style, the sign becomes a quiet tribute to Austrian road culture and the everyday geography of the country.\u003c\/p\u003e\n\n\u003ch2\u003eTurning the Sign in Hand\u003c\/h2\u003e\n\n\u003cp\u003eA mug is a sign you can actually carry. As you turn it to reach the handle, the blue field rotates past you and the numerals come round again, the way a real sign appears at a bend in the road. It makes a cheeky conversation starter for anyone who has spent a long drive chasing route numbers across the Alps, and a warm, slightly nostalgic gift for the road-trip devotee in your life.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53179302412568,"sku":"GMY-MUG-BT-11OZ-344","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53179302445336,"sku":"GMY-MUG-BT-15OZ-45","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/b195-at-austria-road-sign-black-coffee-mug-GMY-MUG-BT-11OZ-344-front.webp?v=1794168102","url":"https:\/\/gomugyourself.com\/products\/b195-at-austria-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}