{"product_id":"b77-at-austria-road-sign-black-coffee-mug","title":"B77-AT (Austria) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eB77-AT (Austria) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design takes the form of a road sign: a single white numeral 77 set on a cerulean blue rounded square, reading as a flat, straightforward piece of signage.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eCerulean blue fills roughly three quarters of the field, with white taking the rest. The numeral 77 sits at the centre of the rounded square, large and unfussy, so nothing competes with it. The style is flat vector throughout: no gradients, no shadows, just two colours and clean edges. The composition is pared back to the badge itself, and the emptiness around it is part of the point.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe alphanumeric code B77-AT is the country designation for Austria, and the design builds on that link between classification and nation. Set in the language of road signage, the numeral becomes a marker, the kind of plate a traveller learns to recognise at a glance. Blue and white carry the same quiet clarity that signage relies on, and the result is a modern, minimal nod to Austria rather than a picture of its landscapes or landmarks.\u003c\/p\u003e\n\u003ch2\u003eCup in Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand, so the sign rotates past you with every sip. The round body gives the rounded square room to sit whole on one side, and the white numeral reads clearly from across the table as the cup is lifted. It is a small piece of signage made for the moment of holding it, an easy conversation starter for anyone who has ever followed a little blue sign somewhere new.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53179319320856,"sku":"GMY-MUG-BT-11OZ-573","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53179319353624,"sku":"GMY-MUG-BT-15OZ-274","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/b77-at-austria-road-sign-black-coffee-mug-GMY-MUG-BT-11OZ-573-front.webp?v=1794168965","url":"https:\/\/gomugyourself.com\/products\/b77-at-austria-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}