{"product_id":"b83-at-austria-road-sign-color-changing-mug-11oz","title":"B83-AT (Austria) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eB83-AT (Austria) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eThis design takes the form of a road sign, with the alphanumeric code B83-AT set at its centre as the single point of focus.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe composition is minimalist and structured. The sign format gives the artwork its outline, and the code \u003cstrong\u003eB83-AT\u003c\/strong\u003e carries the whole image. Nothing competes with it: there is no decorative border, no scene and no extra ornament. Each element is placed with the directness of a sign meant to be read at a glance, so the eye lands on the identifier first and stays there.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe artwork is built around Austria and its regional identity. The code B83-AT works as a regional identifier, the kind of coded marker that tells you where something belongs. Set on a road sign, it turns that identifier into a waypoint, a reference to a place rather than a picture of one. The design treats Austria as a concept to be signposted, not illustrated.\u003c\/p\u003e\n\n\u003ch2\u003eWhy It Suits a Color Morphing Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand and read at close range, so a sign designed for quick legibility suits it well. The design sits on the mug's curved surface and is seen one angle at a time as the mug is rotated. Its real moment comes when the mug warms: the design is only faintly visible when cold and reveals itself when a hot drink is poured in. The sign appears as the cup fills, so the code is read as the drink arrives, with the same clarity the artwork intends.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53126077055256,"sku":"GMY-MUG-BT-11OZ-281","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/b83-at-austria-road-sign-color-changing-mug-11oz-GMY-MUG-BT-11OZ-281-front.webp?v=1793656114","url":"https:\/\/gomugyourself.com\/products\/b83-at-austria-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}