{"product_id":"br-970-jct-brazil-road-sign-black-coffee-mug","title":"BR-970 jct (Brazil) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eBR-970 jct (Brazil) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design takes the route marker of Brazil's BR-970 highway and puts it front and centre, a road sign reduced to its bare graphic essentials.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is a flat vector shield, black and white in roughly equal measure, with white dominating the field and black carrying the outline and lettering. The shield has a rounded bottom edge and a pointed notch at the centre, and a double outline runs around its border like a stamped plate. Inside, the letters \u003cstrong\u003eBR\u003c\/strong\u003e sit above the numerals \u003cstrong\u003e970\u003c\/strong\u003e, set in bold blocks that read instantly from a few steps away. Nothing else competes for attention. There are no backgrounds, gradients or decorative flourishes, so the shield does all the work.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eBrazilian federal highways carry the letters BR followed by a three-digit number, and that code is how drivers, planners and mapmakers identify a route across the country. The BR-970 marker is therefore a piece of regional infrastructure in its purest form: a sign that tells you where you are and which road you are on. The design honours that quiet utility. It treats a practical piece of roadside signage as something worth looking at closely, which is exactly what makes a road sign appealing to anyone who has ever followed a map out of town.\u003c\/p\u003e\n\u003ch2\u003eWhy It Works on a Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is never seen all at once. You turn it in your hands, and the shield arrives in pieces, first the outline, then the BR, then the 970 coming round to face you as the cup rotates. That slow reveal suits a route marker, since you read a road sign one glance at a time, and it gives the coffee break a small bit of wayfinding. Keep it on your desk and it becomes a conversation starter for anyone who recognises the shield, or a cheeky nudge for the friend who has been talking about a road trip.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53183967461656,"sku":"GMY-MUG-BR970-11OZ-2","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53183967494424,"sku":"GMY-MUG-BR970-15OZ-1FS0F","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/br-970-jct-brazil-road-sign-black-coffee-mug-GMY-MUG-BR970-11OZ-2-front.webp?v=1794202255","url":"https:\/\/gomugyourself.com\/products\/br-970-jct-brazil-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}