{"product_id":"chirurg-street-sign-austria-road-sign-white-coffee-mug","title":"Chirurg street sign (Austria) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eChirurg street sign (Austria) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design reproduces a street sign from Austria, with the name \u003cem\u003eChirurg\u003c\/em\u003e as its entire subject.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe artwork is built around one thing: the street name set as the central text. Nothing competes with it. There are no added illustrations, borders or decorative flourishes, so the eye goes straight to the lettering, the way it would when reading a sign at a corner. The layout is plain and direct, which suits the subject, because a street sign is meant to be read at a glance.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003eChirurg\u003c\/em\u003e is the German word for surgeon, and the name appears on a street sign in Austria, a German-speaking country. That pairing of a single word and a public sign is the whole story here. Street names carry local history, and a name like this one is a small piece of the language and culture of a particular place, read every day by people walking past it.\u003c\/p\u003e\n\n\u003ch2\u003eMade for the Coffee Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is turned in the hand and read up close, often over a slow first cup of the morning. The sign's text stays legible at that distance, so the design rewards a second look each time the mug is lifted. It works as a conversation starter for anyone who has wandered Austrian streets, or who simply enjoys odd, specific place names.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53126003130648,"sku":"GMY-MUG-CHRSTR-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53126003163416,"sku":"GMY-MUG-CHRSTR-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/chirurg-street-sign-austria-road-sign-white-coffee-mug-GMY-MUG-CHRSTR-11OZ-front.webp?v=1793655053","url":"https:\/\/gomugyourself.com\/products\/chirurg-street-sign-austria-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}