{"product_id":"e21-sui-switzerland-road-sign-color-changing-mug-11oz","title":"E21-SUI (Switzerland) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eE21-SUI (Switzerland) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\u003cp\u003eThis design reproduces a green road sign bearing the white numerals \"E21\", the marker for European Route E21 as it runs through Switzerland.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe sign is a single green rectangle with the white \"E21\" set across its centre. Nothing else competes for attention. The colour is flat and the lettering is bold and evenly spaced, so the number reads clearly from a distance, the way it would from a moving car. The composition is simple and direct, built on contrast between the green field and the white figures.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe sign marks a major cross-border highway in the trans-European E-road network. The route runs about 458 kilometres from Metz in France to Geneva, where it is carried mainly on the A35 and A1 motorways. Swiss signs of this kind follow the 1968 Vienna Convention on Road Signs and Signals, which is why a driver crossing from France recognises the green rectangle and white designation at once. The sign stands for shared standards, continuous travel and the simple promise that you are still on the right road.\u003c\/p\u003e\n\u003ch2\u003eDesigned for the Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned and lifted by the hand, so the sign is seen in small, close moments rather than from across a room. As a hot drink is poured in, the hidden artwork comes up through the surface, so the route marker appears as the mug warms. It makes a thoughtful gift for anyone who has ever followed a sign across a border, or who has dreamed of the drive from Metz to Geneva.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53176347296024,"sku":"GMY-MUG-E21S-11OZ-1FGNR","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/e21-sui-switzerland-road-sign-color-changing-mug-11oz-GMY-MUG-E21S-11OZ-1FGNR-front.webp?v=1794087868","url":"https:\/\/gomugyourself.com\/products\/e21-sui-switzerland-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}