{"product_id":"e840-it-italy-road-sign-color-changing-mug-11oz","title":"E840-IT (Italy) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eE840-IT (Italy) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\u003cp\u003eThis design is a route marker for the E840, a European road running across Italy from Sassari in Sardinia to Civitavecchia on the mainland, rendered as a standard Italian E-road sign.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe sign follows the conventions of Italian road signage: a green field carries white lettering, and the bold white designation \u003cstrong\u003eE840\u003c\/strong\u003e sits at the centre where the eye lands first. The layout is plain and direct, with no ornament competing for attention, so the route number reads clearly at a glance. Route text and the \"IT\" country marker are set in the same restrained lettering, giving the whole piece the calm, functional look of a sign posted beside a motorway.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe E-road network is the trans-European system that links national routes into one continent-wide grid, and the E840 is a B-class road within it. Its path tells a story of geography: it leaves Sassari, crosses Sardinia to Olbia, then makes the sea crossing of the Tyrrhenian by ferry to reach the mainland, passing Tarquinia and meeting the E80. Across roughly 337 kilometres, the sign stands for travel, trade and the everyday movement of people between the island and the Italian peninsula.\u003c\/p\u003e\n\u003ch2\u003eDesigned for the Mug\u003c\/h2\u003e\n\u003cp\u003eA road sign is built to be read quickly from a distance, but a mug asks for a different kind of attention. Held in both hands and turned slowly as the morning coffee is drunk, the sign rotates into view one section at a time, so the route number and its green-and-white lettering are met up close. The curved wall of the cup carries the sign around its circumference, and when a hot drink is poured in, the design surfaces, bringing the E840 out of the background and into the moment of your first sip.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53176396546328,"sku":"GMY-MUG-E84T-11OZ-1FGWJ","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/e840-it-italy-road-sign-color-changing-mug-11oz-GMY-MUG-E84T-11OZ-1FGWJ-front.webp?v=1794089974","url":"https:\/\/gomugyourself.com\/products\/e840-it-italy-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}