{"product_id":"ecuador-e29-ecuador-road-sign-color-changing-mug-11oz","title":"Ecuador E29 (Ecuador) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eEcuador E29 (Ecuador) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eThe Ecuador E29 design takes the form of a road sign, a familiar piece of travel furniture, and puts the name of the country at its centre.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe composition is clean and direct. Nothing competes with the subject: the word Ecuador is the focus, framed in the plain, signposted style of a roadside marker. The layout keeps to a single idea, so the eye lands on the name first and stays there.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eEcuador takes its name from the Spanish word for the equator, and the country sits directly across that line. A road sign is a practical promise of place and direction, so the pairing gives the name a sense of arrival and of journeys still to come. The geography, places and travel themes that run through this design all grow from that single word.\u003c\/p\u003e\n\n\u003ch2\u003eTurned in the Hand\u003c\/h2\u003e\n\n\u003cp\u003eA mug is held and turned, so the sign reads as you rotate the cup, one side and then the next. The design also has a hidden moment: it stays faint while the mug is cold and comes into view when a hot drink is poured in. The road sign appears as the cup warms, as if the destination only shows itself once you are on your way.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53175518626072,"sku":"GMY-MUG-CDRE29-11OZ-1FHXP","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/ecuador-e29-ecuador-road-sign-color-changing-mug-11oz-GMY-MUG-CDRE29-11OZ-1FHXP-front.webp?v=1794071498","url":"https:\/\/gomugyourself.com\/products\/ecuador-e29-ecuador-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}