{"product_id":"ecuador-e721-ecuador-road-sign-color-changing-mug-11oz","title":"Ecuador E721 (Ecuador) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eEcuador E721 (Ecuador) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eEcuador E721 takes the name of a country and sets it up as a road sign, so the word itself does the work of directing the eye.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe word \u003cstrong\u003eEcuador\u003c\/strong\u003e is the entire subject. There are no pictures, borders or decorative extras pulling attention away from it, and the name sits centred in a plain, uncluttered layout. The road sign format gives the lettering the role of a signpost: clear, legible and read at a glance. Nothing competes with the name, so the composition is as direct as its title.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eRoad signs exist to name a place and point the way to it, and this piece borrows that purpose. Ecuador is a country in north-western South America, and its name comes from the Spanish word for the equator, which runs through its territory. A sign that announces the name carries that sense of place, and it presents the country as a destination rather than an abstract idea. The design speaks to geography, place and national identity in the most economical way possible.\u003c\/p\u003e\n\n\u003ch2\u003eReading the Sign on a Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is turned in the hand, so a sign on one is read in passing, one side at a time, much as a driver catches a sign from a moving car. The name is set to be seen as the drink warms, when the design surfaces from the cup and the word Ecuador comes into view with each pour. A road sign is meant to be noticed quickly and remembered, and this one suits a morning cup or an evening drink equally well.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53175283515672,"sku":"GMY-MUG-CDRE72-11OZ-3","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/ecuador-e721-ecuador-road-sign-color-changing-mug-11oz-GMY-MUG-CDRE72-11OZ-3-front.webp?v=1794063554","url":"https:\/\/gomugyourself.com\/products\/ecuador-e721-ecuador-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}