{"product_id":"ecuador-e794-ecuador-road-sign-white-coffee-mug","title":"Ecuador E794 (Ecuador) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eEcuador E794 (Ecuador) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThe Ecuador E794 design sets the name of the nation on a road sign, presenting the country as a single, direct statement of place.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is almost entirely typography. The word Ecuador is the dominant element, with no illustration, map outline or decorative border competing with it. The name sits in a plain, direct arrangement, so the lettering carries the whole composition. That uncluttered approach follows the conventions of wayfinding signage, where a single place name has to be read at a glance.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoad signs exist to name a place and point the way, and this design borrows that function. The name carries the meaning. Ecuador takes its name from the Spanish word for equator, and the country straddles that line on the map of South America. The nation is named for the imaginary circle that girdles the Earth, so the sign marks a place defined by its position on the planet.\u003c\/p\u003e\n\u003ch2\u003eBuilt for the Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand, so the sign is read in passing, one side at a time, as the cup comes up for a sip and turns back again. The name stays in view for as long as you hold it. It makes a fitting present for someone who has travelled to Ecuador, or for a friend who keeps a map of places they hope to see. Set on a desk or kitchen counter, it becomes a small, quiet landmark and a reminder of a place worth finding.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53173790277912,"sku":"GMY-MUG-CDRE79-11OZ-1FHG2","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53173790310680,"sku":"GMY-MUG-CDRE79-15OZ-1FHG2","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/ecuador-e794-ecuador-road-sign-white-coffee-mug-GMY-MUG-CDRE79-11OZ-1FHG2-front.webp?v=1794050521","url":"https:\/\/gomugyourself.com\/products\/ecuador-e794-ecuador-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}