{"product_id":"isl-284-iceland-road-sign-color-changing-mug-11oz","title":"ISL 284 (Iceland) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eISL 284 (Iceland) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eISL 284 (Iceland) is a road-sign design that puts the island's name and its catalogue number front and centre, turning a piece of wayfinding into a small portrait of a place.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe artwork is built on the plain, direct language of a road sign. Its lettering and numerals do the work, with no decorative clutter around them. The \"ISL\" prefix and the number 284 read first, followed by the name \"Iceland\" in parentheses, so the eye moves through the design in the order a driver would take in a sign. Nothing is added for effect, and that restraint is the point.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eA road sign tells you where you are and where you are going, and this one carries that idea to Iceland. The code \"ISL\" is the country's own identifier, and the numbering turns a single landmark or route marker into one entry in a larger series. It is a design about navigation, distance and the simple pleasure of knowing exactly which road you are on.\u003c\/p\u003e\n\n\u003ch2\u003eOn the Color Morphing Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is turned in the hand, so the sign rotates slowly as you drink, never sitting still for long. The design comes into view as a hot drink warms the cup, which suits a sign that is all about arriving somewhere. Keep it on your desk through a long morning and the road to Iceland keeps appearing, one warm sip at a time.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178122502424,"sku":"GMY-MUG-SL284-11OZ-1E1KI","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-284-iceland-road-sign-color-changing-mug-11oz-GMY-MUG-SL284-11OZ-1E1KI-front.webp?v=1794146289","url":"https:\/\/gomugyourself.com\/products\/isl-284-iceland-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}