{"product_id":"isl-38-iceland-road-sign-white-coffee-mug","title":"ISL 38 (Iceland) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eISL 38 (Iceland) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design takes the form of a road sign, with the code ISL 38 set against the name of Iceland, so the artwork reads as a signpost pointing to the island.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe composition is built around a single sign-like panel, where the lettering and numerals carry the whole image. The ISL prefix and the number 38 sit at the centre of the layout, with the word Iceland framing them. Nothing decorative competes with the text, so the eye goes straight to the code and the place name. The design is clean and graphic, with the emphasis on bold, legible type rather than illustration.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoad signs are a language of navigation, and this design borrows that vocabulary to speak about Iceland as a destination. ISL is the standard country code for Iceland, so the prefix does the work of naming the nation before the eye reaches the rest. The number 38 gives the sign its sense of a specific route or waypoint, and the pairing turns a country into something you can follow. It is a travel idea expressed in the plainest visual terms.\u003c\/p\u003e\n\u003ch2\u003eTurning the Mug in Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand while you drink, so the sign appears in pieces, one stretch of lettering at a time, until the full code and name come round again. That rotation suits a road sign well, since a sign is read as you pass it. Each sip brings the next part of the route into view, and the design is at its most engaging when it is held close and read slowly over a cup of coffee.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178042155288,"sku":"GMY-MUG-SL38-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53178042188056,"sku":"GMY-MUG-SL38-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-38-iceland-road-sign-white-coffee-mug-GMY-MUG-SL38-11OZ-front.webp?v=1794138269","url":"https:\/\/gomugyourself.com\/products\/isl-38-iceland-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}