{"product_id":"isl-41-iceland-road-sign-white-coffee-mug","title":"ISL 41 (Iceland) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eISL 41 (Iceland) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design takes its subject from a single idea: the code \u003cstrong\u003eISL 41\u003c\/strong\u003e and the country it names, Iceland.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is built around its lettering. The characters \u003cstrong\u003eISL 41\u003c\/strong\u003e sit at the centre of the composition and carry the whole image, with no competing scenery or figures pulling the eye away. The road-sign title places the piece in the language of signage, where a short run of characters does the work of a full picture. The result is spare, direct and easy to read at a glance.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003e\"ISL\" is the standard country code for Iceland, so the design reads as a direct statement of place. The number 41 turns that code into a designation, the kind of marker used to point travellers along a route. Together the two elements give the piece its core theme: Iceland as a destination, identified by its code and its numbered way through the landscape. The design belongs to the broader travel and geography theme that runs through the collection.\u003c\/p\u003e\n\n\u003ch2\u003eOn the Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand and read from the side, so a design built on a short line of characters suits it well. As the cup rotates, \u003cstrong\u003eISL 41\u003c\/strong\u003e comes round in full view each time, the way a sign comes into view on a long drive. It makes a quiet conversation piece for a morning cup or an afternoon break, and a cheeky nod to anyone who has ever been on the road to Iceland, or dreamed about it.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178042351896,"sku":"GMY-MUG-SL41-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53178042384664,"sku":"GMY-MUG-SL41-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-41-iceland-road-sign-white-coffee-mug-GMY-MUG-SL41-11OZ-front.webp?v=1794138322","url":"https:\/\/gomugyourself.com\/products\/isl-41-iceland-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}