{"product_id":"isl-470-iceland-road-sign-color-changing-mug-11oz","title":"ISL 470 (Iceland) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eISL 470 (Iceland) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eISL 470 (Iceland) takes the form of a road sign, a plain, direct piece built around a single designation and a single place.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe composition is stripped back to its essentials. The designation \u003cstrong\u003eISL 470\u003c\/strong\u003e sits at the centre of the piece, and the word \u003cstrong\u003eIceland\u003c\/strong\u003e anchors it, so the eye reads the code first and the country second. Nothing competes with the numerals. The layout is flat and orderly, the way a road sign has to be, so the information arrives in a glance at a distance.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eISL is the three-letter code for Iceland, the same shorthand used on documents, shipping and timetables. Pairing it with the number 470 turns a country into a reference point, a marker on a route rather than a postcard view. That is the logic of the road sign itself: it names a place and tells you where you are. The design's geographic theme follows directly from that idea, placing Iceland at the heart of the artwork and treating it as a destination to be located.\u003c\/p\u003e\n\n\u003ch2\u003eWhy It Suits This Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is held in both hands and turned slowly while the coffee cools, so the design is read in pieces rather than all at once. The sign's central code is the first thing to come into view as the cup is lifted. The heat-reactive surface brings the design forward when a hot drink is poured in, so the sign appears as the mug warms, a small reveal that suits the morning ritual. Given as a gift, it carries a good-humoured nod to anyone who has ever been lost, or happily off course, on a road trip.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178180075800,"sku":"GMY-MUG-SL470-11OZ-1E1N9","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-470-iceland-road-sign-color-changing-mug-11oz-GMY-MUG-SL470-11OZ-1E1N9-front.webp?v=1794147179","url":"https:\/\/gomugyourself.com\/products\/isl-470-iceland-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}