{"product_id":"isl-507-iceland-road-sign-white-coffee-mug","title":"ISL 507 (Iceland) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eISL 507 (Iceland) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design takes the plain authority of a road sign and turns it into a small piece of Icelandic identity, built from nothing more than type and a clear, simple layout.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe composition is restrained and graphic. Clean typography carries the design, with the code \u003cstrong\u003eISL\u003c\/strong\u003e and the numeral \u003cstrong\u003e507\u003c\/strong\u003e set as the main lettering. The layout is structured and orderly, the way signage is meant to be read at a glance, with nothing decorative competing for attention. The result is a quiet, neutral image that gets its personality from its own discipline.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eISL is the international code for Iceland, the country the artwork celebrates, so the lettering works as a name and a location in one. The road-sign idiom points to travel, to the signposts that guide a traveller across a landscape, and to the geographic identity that the design is built around. The 507 reads as a catalogue number, which gives the piece the feel of an entry in a field guide to the country: a single reference point, identified and labelled.\u003c\/p\u003e\n\n\u003ch2\u003eOn the Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is turned in the hand and read up close, often across a long morning. Signage was designed for the opposite, to be taken in quickly from a distance. Put on a mug, the sign becomes a small, personal waypoint, something you return to with each cup and read at your own pace. It suits the traveller who keeps a souvenir on the desk, and anyone who likes their regional motifs understated.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178047168792,"sku":"GMY-MUG-SL507-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53178047201560,"sku":"GMY-MUG-SL507-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-507-iceland-road-sign-white-coffee-mug-GMY-MUG-SL507-11OZ-front.webp?v=1794138680","url":"https:\/\/gomugyourself.com\/products\/isl-507-iceland-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}