{"product_id":"isl-75-iceland-road-sign-color-changing-mug-11oz","title":"ISL 75 (Iceland) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eISL 75 (Iceland) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\u003cp\u003eThis design takes the form of a road sign, with the code \u003cstrong\u003eISL\u003c\/strong\u003e and the numeral \u003cstrong\u003e75\u003c\/strong\u003e set at its centre as the whole message.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eEverything in the design is built around the lettering. The three-letter code ISL sits alongside the number 75 and the word Iceland, so the sign reads at a glance as a marker rather than a picture. Nothing decorative competes with the text. The layout is plain and direct, which keeps attention on the characters and their arrangement.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eISL is the internationally recognised code for Iceland, the island nation in the North Atlantic. Signage of this kind belongs to the language of travel and geography: it names a place and points the viewer toward it. The design therefore draws on Iceland's identity as a country and on its landscapes and culture, the themes this artwork is catalogued under. It treats the island as a place you navigate toward, not just a name on a map.\u003c\/p\u003e\n\u003ch2\u003eTurning the Story in Your Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is held and turned, so the sign rotates as you move it, and the lettering is seen from every side of the cup. The design appears fully when a hot drink is poured in, so the sign comes into view as the mug warms, a small reveal that suits a piece meant for a daily ritual. Pick it up with your first coffee and the road to Iceland shows itself.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178191741208,"sku":"GMY-MUG-SL75-11OZ-1E1O8","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-75-iceland-road-sign-color-changing-mug-11oz-GMY-MUG-SL75-11OZ-1E1O8-front.webp?v=1794147376","url":"https:\/\/gomugyourself.com\/products\/isl-75-iceland-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}