{"product_id":"isl-910-iceland-road-sign-color-changing-mug-11oz","title":"ISL 910 (Iceland) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eISL 910 (Iceland) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\u003cp\u003eThis design takes Iceland as its subject and presents it as a road sign, with the designation ISL 910 doing the work of a place name.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe composition is spare. The designation ISL 910 is the main text, and the Iceland reference sits alongside it as the one idea the design asks you to hold. The restraint is deliberate, so the eye lands on the name first and the rest follows.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoad signs exist to point somewhere, and this one points to Iceland. ISL is the country's standard three-letter code, so the letters place the design on the map before any picture does. Its geography, regional and travel themes make it a marker for a place that rewards anyone who arrives by road.\u003c\/p\u003e\n\u003ch2\u003eMade for the Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand and read from the side, which suits a road sign well. The design wraps the cup, and you see one stretch of it at a time, much like passing a sign on a drive. The design is also hidden when the mug is cold and appears once a hot drink goes in, so the destination shows up just as the morning coffee arrives.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178049003800,"sku":"GMY-MUG-SL910-11OZ-1E18X","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/isl-910-iceland-road-sign-color-changing-mug-11oz-GMY-MUG-SL910-11OZ-1E18X-front.webp?v=1794139122","url":"https:\/\/gomugyourself.com\/products\/isl-910-iceland-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}