{"product_id":"kansainvlisen-pliikennevyln-numero-663-finland-road-sign-white-coffee-mug","title":"Kansainvälisen pääliikenneväylän numero 663 (Finland) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eKansainvälisen pääliikenneväylän numero 663 (Finland) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design reproduces the Finnish traffic sign Liikennemerkki 663, the marker that identifies a main international route on the European road network.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe palette is green and white, and the layout is pared back to a single idea. The sign's numerals sit at the centre of the field, so the route number is the first thing the eye lands on. Nothing decorative competes with it. The lettering and shapes are clean and evenly weighted, which gives the design the high visibility that road signage depends on. It reads as a precise, orderly piece of graphic work.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eSign 663 designates European routes, the E-roads that link cities and borders across the continent. Its regulation code, Liikennemerkki 663, places it within Finland's national traffic rules, so the artwork speaks to the country's road system as much as to the number itself. The design belongs to a wider Nordic tradition of infrastructure graphics, where a sign has to be understood at a glance by drivers passing at speed. Its themes are transport, navigation and the way routes organise travel.\u003c\/p\u003e\n\n\u003ch2\u003eOn the Mug\u003c\/h2\u003e\n\n\u003cp\u003eA mug is turned in the hand, so the design is experienced in pieces, one face at a time. As you rotate it, the green field and white numerals come round in turn, like a sign passing the windscreen. The sign's bold, simple structure suits that slow viewing, because each turn brings the route number back into focus. It makes a good conversation starter for anyone who has ever followed a sign across a border, or who plans the next trip before the coffee has cooled.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53176344936728,"sku":"GMY-MUG-KNSPLK-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53176344969496,"sku":"GMY-MUG-KNSPLK-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/kansainvlisen-pliikennevyln-numero-663-finland-road-sign-white-coffee-mug-GMY-MUG-KNSPLK-11OZ-front.webp?v=1794087423","url":"https:\/\/gomugyourself.com\/products\/kansainvlisen-pliikennevyln-numero-663-finland-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}