{"product_id":"krvalmaantee-xx601-estonia-road-sign-pint-glass-16oz","title":"Kõrvalmaantee xx601 (Estonia) (Road Sign) Pint Glass 16oz","description":"\u003ch1\u003eKõrvalmaantee xx601 (Estonia) (Road Sign) Pint Glass 16oz\u003c\/h1\u003e\n\n\u003cp\u003eThis is a piece of road-sign typography from Estonia, built around a single phrase: \u003cem\u003ekõrvalmaantee\u003c\/em\u003e, the Estonian word for a secondary or side road, followed by the designation xx601.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe artwork is text-led. The Estonian title and its alphanumeric code carry the whole composition, with no decorative imagery competing for attention. The lettering is set as the dominant element, so the eye reads the word first and the code second. Nothing is layered over it, which keeps the layout plain and direct, in the manner of the signage it takes its cue from.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eA kõrvalmaantee marks the quieter routes that branch away from the main highways, the lanes that lead through villages, farms and forest edges. The xx601 code points to the identifier a traveller would look for in place of a place name. Together the two parts turn an everyday navigational label into a small statement about the Estonian countryside and the way its roads are named and numbered.\u003c\/p\u003e\n\n\u003ch2\u003eLife on the Mixing Glass\u003c\/h2\u003e\n\n\u003cp\u003eA sign is read at a glance from a distance, and this artwork suits a glass that is read the same way: you see the whole design as it sits in front of you before you pick the glass up. The tapered lower section gives the sign a natural place to rest in the hand, so the lettering is turned toward you as you lift it. It makes a thoughtful gift for anyone who has navigated a back road in Estonia, or who simply likes their drinkware with a little sense of place.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"16oz","offer_id":53175563288856,"sku":"GMY-MIXI-KRVXX-16OZ-1FH5B","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/krvalmaantee-xx601-estonia-road-sign-pint-glass-16oz-GMY-MIXI-KRVXX-16OZ-1FH5B-front.webp?v=1794072864","url":"https:\/\/gomugyourself.com\/products\/krvalmaantee-xx601-estonia-road-sign-pint-glass-16oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}