{"product_id":"krvalmaantee-xx601-estonia-road-sign-shot-glass-15oz","title":"Kõrvalmaantee xx601 (Estonia) (Road Sign) Shot Glass 1.5oz","description":"\u003ch1\u003eKõrvalmaantee xx601 (Estonia) (Road Sign) Shot Glass 1.5oz\u003c\/h1\u003e\n\u003cp\u003eThis design takes the form of an Estonian road sign, built around one word and one code: \u003cstrong\u003eKõrvalmaantee xx601\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is typographic. The Estonian word Kõrvalmaantee runs across the design as its main line, with the alphanumeric identifier xx601 set beside it as a second line of text. Nothing competes with the lettering. The composition is plain and direct, so the eye reads the word first, then the code, and the sign's own outline does the framing. The diacritics on the õ give the word its distinct shape.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eKõrvalmaantee translates as \"side road\" or secondary road, the category of route that branches off the main highway and carries local traffic between villages, farms and smaller towns. The sign names that category, and xx601 marks the specific road within it. Road signage of this kind is a quiet piece of national infrastructure, the sort of detail a traveller passes without thinking and a local recognises at once. The design holds that everyday function up as its subject.\u003c\/p\u003e\n\u003ch2\u003eMade for a Shot Glass\u003c\/h2\u003e\n\u003cp\u003eA shot glass is small and held close, raised at the table and read at arm's length. A sign designed to be read quickly from a distance is turned into something read slowly and up close, with the word and the code sitting in the same field of vision as the drink. The compact scale suits a short, single line of text, and the glass becomes a small road marker for a moment shared with friends.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"1.5oz","offer_id":53175634493720,"sku":"GMY-SHOT-KRVXX-1P5OZ-1FH5B","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/krvalmaantee-xx601-estonia-road-sign-shot-glass-15oz-GMY-SHOT-KRVXX-1P5OZ-1FH5B-front.webp?v=1794074304","url":"https:\/\/gomugyourself.com\/products\/krvalmaantee-xx601-estonia-road-sign-shot-glass-15oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}