{"product_id":"l301-at-austria-road-sign-black-coffee-mug","title":"L301-AT (Austria) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eL301-AT (Austria) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design takes a single road number, 301, and sets it inside a rounded oval outline, the kind of plain instruction a driver reads at a glance.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eFlat black numerals sit at the centre of a stadium-shaped outline, with a rounded rectangle giving the layout its structure. Black covers only a small share of the composition, so white dominates and leaves the numerals room to breathe. There is no illustration, no gradient and no decoration. The text is the image, and \"301\" is the only word in it.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eThe design borrows the visual language of signage: a route marker meant to be understood in passing, without explanation. Its name pairs that marker with Austria and the identifier L301-AT, which places the number within an Austrian roadway context. The result is a modern, utilitarian emblem that carries the authority of a sign while stripping away everything that isn't needed to identify the route.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt for the Hand\u003c\/h2\u003e\n\n\u003cp\u003eA mug is turned slowly in the hands, so the design is seen in a sequence of glances rather than all at once. The oval and the numerals stay legible as the cup rotates, and the white field keeps the black marking crisp against the morning coffee. It is a quiet, cheeky companion for anyone who likes their wit dry and their directions clear.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53179346419992,"sku":"GMY-MUG-LT-11OZ-612","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53179346452760,"sku":"GMY-MUG-LT-15OZ-193","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/l301-at-austria-road-sign-black-coffee-mug-GMY-MUG-LT-11OZ-612-front.webp?v=1794169624","url":"https:\/\/gomugyourself.com\/products\/l301-at-austria-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}