{"product_id":"l34-at-austria-road-sign-color-changing-mug-11oz","title":"L34-AT (Austria) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eL34-AT (Austria) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eThis design is a plain road-sign style label that names its subject directly: the code \u003cstrong\u003eL34-AT\u003c\/strong\u003e set beside the word \u003cstrong\u003eAustria\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eNothing competes with the lettering. The composition is a single centred label, with the code and the country name as the only elements. The text carries the whole design, so the eye reads it in one pass, the way a driver reads a sign at speed.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoad signs exist to identify and direct, and this artwork follows that purpose. The code marks a specific reference, and the country name anchors it to Austria. Its meaning is one of identification: a designation that points to a place and nothing more. That directness is the point, and it is why the design reads as a sign rather than a picture.\u003c\/p\u003e\n\n\u003ch2\u003eDesigned for the Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand as it is drunk from, so the label passes across your view with every sip. The design sits on the mug's surface, and the heat-reactive finish brings it up as the drink warms. Hot coffee or tea reveals the sign, and as the mug cools the design fades back into the surface. The reveal is the moment the sign appears, and it turns a simple label into something you discover with your morning cup.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53126138036504,"sku":"GMY-MUG-LT-11OZ-325","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/l34-at-austria-road-sign-color-changing-mug-11oz-GMY-MUG-LT-11OZ-325-front.webp?v=1793657218","url":"https:\/\/gomugyourself.com\/products\/l34-at-austria-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}