{"product_id":"nh12-in-india-road-sign-white-coffee-mug","title":"NH12-IN (India) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eNH12-IN (India) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design is a road sign for NH12-IN, a national highway designation in India, rendered as a single graphic statement built around its route number.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe composition is direct and uncluttered. The designation \u003cstrong\u003eNH12-IN\u003c\/strong\u003e is the dominant element, and the numerals and lettering carry the whole image. Nothing competes with the code, so the eye goes straight to the route number. The layout reads like the signage it takes its cue from: a clear, centred message meant to be understood at a glance.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eIn India, national highways are numbered within a national network that links states, cities and border regions. The \"NH\" prefix marks the road as part of that system, and \"12\" identifies this particular corridor within it. The \"IN\" suffix ties the sign to India as a whole. Read together, the marker stands for movement, navigation and the everyday geography of a country that is criss-crossed by roads like this one. It is a small piece of national infrastructure given its own identity.\u003c\/p\u003e\n\u003ch2\u003eOn the Ceramic Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand as it is drunk from, so the designation is seen in pieces, rotating past the eye with each turn of the wrist. That suits a route marker, which is also read as you move. The design works as a quiet conversation starter on a desk or kitchen shelf, and it makes a thoughtful gift for anyone who has ever followed a highway sign across a long stretch of country.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178749878552,"sku":"GMY-MUG-NHND-11OZ-1E140","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53178749911320,"sku":"GMY-MUG-NHND-15OZ-1E140","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/nh12-in-india-road-sign-white-coffee-mug-GMY-MUG-NHND-11OZ-1E140-front.webp?v=1794157033","url":"https:\/\/gomugyourself.com\/products\/nh12-in-india-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}