{"product_id":"nh552g-in-india-road-sign-color-changing-mug-11oz","title":"NH552G-IN (India) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eNH552G-IN (India) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\u003cp\u003eThis design is a road sign motif, catalogued as NH552G-IN and tied to India, which turns a piece of everyday wayfinding into something you can hold in your hand.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe road sign is the subject, and it is composed to be read at a glance, the way signage always is. The India designation in the reference code places the artwork within the country's regional catalogue. The design is printed as a full wraparound, so the sign carries around the body of the mug rather than sitting in one small spot, and nothing else on the surface competes for attention.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoad signs exist to tell people where to go, what lies ahead and how to move through a place safely. Set against India's regional identity, the sign becomes a marker of place, a way of saying you are somewhere specific, on a route that belongs to a particular country. Geography and regional belonging run through the collection this design sits in, and that is the story the sign carries.\u003c\/p\u003e\n\u003ch2\u003eTurning the Road in Your Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand, so the sign is never seen all at once. It comes into view as you rotate the cup, one stretch of the wrap at a time. The heat-reactive surface matters here: the artwork is faint when the mug is cold and rises into full view once a hot drink goes in, so the sign appears as the coffee arrives. Pour the morning cup and the road opens up.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178870825240,"sku":"GMY-MUG-NHGND-11OZ-10","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/nh552g-in-india-road-sign-color-changing-mug-11oz-GMY-MUG-NHGND-11OZ-10-front.webp?v=1794158442","url":"https:\/\/gomugyourself.com\/products\/nh552g-in-india-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}