{"product_id":"nh68-in-india-road-sign-white-coffee-mug","title":"NH68-IN (India) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eNH68-IN (India) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design is a road sign built around one identifier, NH68-IN, set against the geography of India. It reads as a direct piece of wayfinding, with the highway number doing all the talking.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\n\u003cp\u003eThe alphanumeric code \u003cstrong\u003eNH68-IN\u003c\/strong\u003e is the dominant element and the whole composition. Nothing competes with it: no border of ornament, no scene, no narrative figures. The letters and numerals are arranged as a single clean line of text, so the eye lands on the code first and the country code second. The layout is plain by design, which keeps the sign easy to read at a glance.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\n\u003cp\u003eOn Indian roads, the \"NH\" prefix marks a National Highway, and the number that follows identifies one route within the national network. The \"IN\" suffix ties the designation to India. Read together, the code names a specific stretch of road in a specific country, which is why the artwork belongs to the Geographic, Regional and Designation themes it carries. Its meaning comes from the system it points to, not from any added symbolism.\u003c\/p\u003e\n\n\u003ch2\u003eTurning It in Your Hands\u003c\/h2\u003e\n\n\u003cp\u003eA road sign is made to be read as you pass it, and a mug works the same way. As you turn the cup to reach the handle, the code slides across your view, one line at a time, the way a sign comes into view from a moving vehicle. The text stays legible from the first sip to the last, so the sign is always in front of you while you drink.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53178789003544,"sku":"GMY-MUG-NHND-11OZ-1E175","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53178789036312,"sku":"GMY-MUG-NHND-15OZ-1E175","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/nh68-in-india-road-sign-white-coffee-mug-GMY-MUG-NHND-11OZ-1E175-front.webp?v=1794157609","url":"https:\/\/gomugyourself.com\/products\/nh68-in-india-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}