{"product_id":"rutacol-68-colombia-road-sign-white-coffee-mug","title":"Rutacol-68 (Colombia) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eRutacol-68 (Colombia) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design is a bold, minimalist road shield bearing the numeral 68, drawn in flat black on a clean white field, the kind of signage that once guided drivers along Colombia's national highways.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eWhite dominates the composition, with black providing nearly all of the contrast. The centrepiece is a shield outline with a double black border and a pointed base, the classic silhouette of a route marker. Inside it sit the two numerals, a 6 and an 8, set large and legible so they read at a glance. There is no ornament or background clutter: the shield and its number do all the work, which gives the piece a crisp, graphic clarity.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe shield belongs to the Rutacol naming system, the network of numbered national routes in Colombia, and this marker identifies Route 68 within it. Its story is one of change. Resolución 339 de 1999, adopted on 26 February 1999, eliminated Route 68 as a national route, so the number now stands as a record of a highway that was once part of the official network. Road signs like this were purely functional, telling travellers exactly where they were, and that quiet utility is what gives the design its historical weight.\u003c\/p\u003e\n\u003ch2\u003eSipping Under the Sign\u003c\/h2\u003e\n\u003cp\u003eA road shield is designed to be read from a distance, but this one is put to a closer use. On a mug, the shield wraps around the curve and is turned in the hand as you lift it, so the double border and the 68 come into view one sip at a time. It is a good conversation starter for anyone who has spent time on the open road, or who simply enjoys a piece of forgotten infrastructure with their morning coffee.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53170881134872,"sku":"GMY-MUG-RTC68-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53170881167640,"sku":"GMY-MUG-RTC68-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/rutacol-68-colombia-road-sign-white-coffee-mug-GMY-MUG-RTC68-11OZ-front.webp?v=1794021125","url":"https:\/\/gomugyourself.com\/products\/rutacol-68-colombia-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}