{"product_id":"rutacol-74-colombia-road-sign-white-coffee-mug","title":"Rutacol-74 (Colombia) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eRutacol-74 (Colombia) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eA single black shield sits on a white field, its double outline and pointed base drawn with the crisp confidence of a road sign seen from the driver's seat.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe design is built from just two colours: solid black at roughly an eighth of the surface and clean white filling the rest. The shield is centred and dominant, with a double black border that frames the interior and a pointed bottom that gives it the familiar route-marker silhouette. Inside, the numeral \u003cstrong\u003e74\u003c\/strong\u003e appears in bold sans-serif, the only text in the piece. The flat vector style leaves no shading or texture, so every edge stays sharp and the shapes read instantly from a distance.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoute shields are the signs that tell travellers which road they are on, and this one carries the identifier \u003cstrong\u003eRutacol-74\u003c\/strong\u003e, tying the artwork to Colombia's road network. The number 74 does the work of a route designation, while the heraldic shield shape borrows the authority of a badge. Together they turn a piece of wayfinding into a emblem of place. The modern, minimalist treatment places it firmly in the present day, where the visual language of road signage has been simplified to its essentials.\u003c\/p\u003e\n\n\u003ch2\u003eOn the Ceramic Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand as it is drunk from, so the shield travels around the curve and reveals itself a little at a time, with the numeral arriving as the cup comes up to the lip. The stark black-and-white contrast suits the first coffee of the morning, when a sharp, plain image is exactly what the eyes need. It is a small route marker for the daily commute from kettle to desk.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53170875236632,"sku":"GMY-MUG-RTC74-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53170875269400,"sku":"GMY-MUG-RTC74-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/rutacol-74-colombia-road-sign-white-coffee-mug-GMY-MUG-RTC74-11OZ-front.webp?v=1794021030","url":"https:\/\/gomugyourself.com\/products\/rutacol-74-colombia-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}