{"product_id":"rutacol-78-colombia-road-sign-white-coffee-mug","title":"Rutacol-78 (Colombia) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eRutacol-78 (Colombia) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis mug carries a bold black route shield bearing the numeral 78, the marker that guides drivers along Colombia's Ruta Nacional 78.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe design is almost entirely white, with black taking up only a small share of the surface. A single shield sits at the centre, outlined twice and finished with a pointed bottom. Inside it, a heavy black numeral 78 fills the field, so nothing competes with it. The flat, graphic style keeps every line crisp, and the layout is pure signage: one shape, one number, no decoration.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003e\"Rutacol\" is short for \"Ruta Colombia,\" the national road network managed by INVÍAS. Route 78 is also called the Transversal de la Depresión Momposina. It runs roughly 222 kilometres through Sucre, Bolívar, Magdalena and Cesar, linking towns such as Magangué, Santa Cruz de Mompox and El Banco. The shield shape and numbering follow the national standard used on every numbered route in the country, so one glance tells a traveller they are on or entering Route 78. The sign stands for a country held together by its roads, and for the riverside and inland communities those roads connect.\u003c\/p\u003e\n\u003ch2\u003eLife on the Road With This Mug\u003c\/h2\u003e\n\u003cp\u003eA road sign is built to be read at a glance, and a mug is read the same way: you turn it in your hand until the shield faces you. The curve of the body brings the double outline round into view, and the pointed base sits right where your eye lands first. Every morning, the 78 is the first thing you see, a small reminder for the traveller who always wants to know where the next turn is.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53170864128280,"sku":"GMY-MUG-RTC78-11OZ","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53170864161048,"sku":"GMY-MUG-RTC78-15OZ","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/rutacol-78-colombia-road-sign-white-coffee-mug-GMY-MUG-RTC78-11OZ-front.webp?v=1794020909","url":"https:\/\/gomugyourself.com\/products\/rutacol-78-colombia-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}