{"product_id":"sicher-unterwegs-in-graz-austria-road-sign-color-changing-mug-11oz","title":"Sicher unterwegs in Graz (Austria) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eSicher unterwegs in Graz (Austria) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\n\u003cp\u003eThis design takes the form of a road sign, a plain warning to slow down, look up and travel with care through the streets of Graz.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is built like the signage you pass on the street: a single, direct graphic that reads at a glance. Nothing decorative competes with it. The composition is informative rather than ornamental, so the eye goes straight to the message, and the mood it sets is cautionary and businesslike.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe design grows out of \u003cstrong\u003eSicher unterwegs\u003c\/strong\u003e, meaning \"safe travel,\" a public safety campaign run by Holding Graz and the City of Graz in Austria. It speaks to everyone who shares the city's roads: pedestrians, cyclists and drivers. Its focus is accident prevention, especially the everyday distractions of mobile phones and earphones that pull attention away from traffic. In that sense the sign works as a visual guide to responsible movement through the city, a reminder that road safety depends on every user staying aware.\u003c\/p\u003e\n\n\u003ch2\u003eTurning the Story Over in Your Hands\u003c\/h2\u003e\n\u003cp\u003eA mug is held close and turned slowly while you drink, so the message gets read at the same unhurried pace as a morning coffee. Here the sign stays hidden while the mug is cold and only comes into view once a hot drink is poured in, which is a fitting way to deliver a reminder about paying attention. It is a gift for the friend who always has their head in their phone, delivered with a wink.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53126161989912,"sku":"GMY-MUG-SCHNTR-11OZ-1FTZU","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/sicher-unterwegs-in-graz-austria-road-sign-color-changing-mug-11oz-GMY-MUG-SCHNTR-11OZ-1FTZU-front.webp?v=1793657665","url":"https:\/\/gomugyourself.com\/products\/sicher-unterwegs-in-graz-austria-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}