{"product_id":"sp-238-brazil-road-sign-black-coffee-mug","title":"SP-238 (Brazil) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eSP-238 (Brazil) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design takes the form of a Brazilian highway route marker: a pentagonal road sign bearing the designation SP 238, rendered in flat black and white.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is built on a stark two-colour palette, with white covering roughly four-fifths of the field and black supplying the rest. The dominant form is a double-outlined pentagon, the badge shape used to mark state highways, centred and held with plenty of clear space around it. Inside the badge, the letters \u003cstrong\u003eSP\u003c\/strong\u003e sit above the numerals \u003cstrong\u003e238\u003c\/strong\u003e, set in bold, blocky characters that read instantly at a glance. There is no ornament or background detail. The simplicity is the point, and the flat vector construction keeps every edge crisp.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoute markers are among the most recognisable pieces of everyday graphic design. Each shield tells a driver which road they are on and where it leads, and this one belongs to the SP series of state highways in São Paulo, Brazil's most populous state. The design therefore carries the language of travel, navigation and public infrastructure, translated into a Brazilian context. Its modern, utilitarian character gives it a quiet authority, the feel of a sign you have passed a hundred times without thinking, now isolated and given a second look.\u003c\/p\u003e\n\u003ch2\u003eTurning the Sign into a Mug\u003c\/h2\u003e\n\u003cp\u003eA road sign is designed to be read from a distance, from a moving car. Printed on a mug, it becomes something read up close, with the pentagon wrapping around the curve of the vessel and the numerals drifting into view as the mug is turned in the hand. Each sip brings the route marker to eye level, which makes it a fitting companion for a morning drive, a long commute or a weekend road trip planned over coffee. For anyone who has followed the SP highways, the mug is a small, cheeky souvenir of the road.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53181375086872,"sku":"GMY-MUG-SP238-11OZ-2","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53181375119640,"sku":"GMY-MUG-SP238-15OZ-1FR9O","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/sp-238-brazil-road-sign-black-coffee-mug-GMY-MUG-SP238-11OZ-2-front.webp?v=1794187564","url":"https:\/\/gomugyourself.com\/products\/sp-238-brazil-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}