{"product_id":"sp-289-brazil-road-sign-black-coffee-mug","title":"SP-289 (Brazil) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eSP-289 (Brazil) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\n\u003cp\u003eThis design borrows the language of a Brazilian road sign: a white pentagonal route marker carrying the black letters SP above the number 289.\u003c\/p\u003e\n\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eWhite fills most of the frame, with black doing the rest of the work. A pentagonal outline border frames the shield, and the shape is the first thing the eye reads, long before the lettering. The letters SP sit centred above the numerals 289, stacked in the same bold, plain weight you would find on a roadside marker. Nothing is decorative. There are no gradients, no shadows, and no background scenery, just a flat vector shape and its text, set with the confidence of something built to be read at speed.\u003c\/p\u003e\n\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eRoute markers exist so that a driver never has to wonder where they are. The letters SP identify the state of São Paulo, and 289 is the number of the highway within it. Shield-shaped markers like this one are the everyday signage of the Brazilian road network, so the design carries a quiet sense of place: a country measured in kilometres, and a route that someone has driven many times. Its modern, utilitarian character gives it the feel of a working sign rather than a souvenir.\u003c\/p\u003e\n\n\u003ch2\u003eTurning the Sign in Your Hand\u003c\/h2\u003e\n\u003cp\u003eA mug is a sign you read one side at a time. Each turn of the cup brings the pentagon round to face you, so the shield appears, disappears and returns with every sip. The sharp corners of the outline sit neatly against the curve of the vessel, which suits a design that was always meant to be seen from a distance and then up close. Pour something hot, pick a quiet corner, and let the highway keep you company for a while.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53181409296664,"sku":"GMY-MUG-SP289-11OZ-2","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53181409329432,"sku":"GMY-MUG-SP289-15OZ-1FRAA","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/sp-289-brazil-road-sign-black-coffee-mug-GMY-MUG-SP289-11OZ-2-front.webp?v=1794187764","url":"https:\/\/gomugyourself.com\/products\/sp-289-brazil-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}