{"product_id":"sp-440-brazil-road-sign-black-coffee-mug","title":"SP-440 (Brazil) (Road Sign) Black Coffee Mug","description":"\u003ch1\u003eSP-440 (Brazil) (Road Sign) Black Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design takes the shape of a Brazilian route marker: a white pentagon framing the code \u003cstrong\u003eSP 440\u003c\/strong\u003e in bold black numerals and letters.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe artwork is flat and graphic, built from just two colours, black and white, with white filling most of the field. The pentagonal outline is drawn with an inner border, so the shape reads as a sign rather than a decoration. Inside it, the letters \u003cstrong\u003eSP\u003c\/strong\u003e sit above or beside the number \u003cstrong\u003e440\u003c\/strong\u003e, set with plain, evenly weighted type. Nothing competes with the text. The composition is centred and direct, so the code is the first thing the eye lands on.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eA route marker is a navigation device, a shorthand that tells a driver which road they are on. Here the marker is paired with Brazil, and the letters SP stand for the state of São Paulo, which places the code within Brazil's own system of regional road numbering. The pentagonal shield is a familiar visual language of roads and signage, so the design carries the logic of wayfinding into an everyday object. It is a modern, utilitarian idea, drawn from the working signs that guide traffic across the country.\u003c\/p\u003e\n\u003ch2\u003eShaping the Mug for Daily Use\u003c\/h2\u003e\n\u003cp\u003eA mug is held in the hand and turned slowly while the coffee cools, so the sign rotates past the eye with every sip. The pentagon is a compact shape that sits neatly on the curved wall of the cup, and the numerals stay legible from the angle you hold it. Each morning the route marker comes around to face you, a small piece of road-sign logic on your desk.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53181276258584,"sku":"GMY-MUG-SP440-11OZ-2","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53181276291352,"sku":"GMY-MUG-SP440-15OZ-1FR36","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/sp-440-brazil-road-sign-black-coffee-mug-GMY-MUG-SP440-11OZ-2-front.webp?v=1794184403","url":"https:\/\/gomugyourself.com\/products\/sp-440-brazil-road-sign-black-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}