{"product_id":"tw-thwhc85-taiwan-road-sign-white-coffee-mug","title":"TW THWhc85 (Taiwan) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eTW THWhc85 (Taiwan) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis is a flat, modern road sign from Taiwan, reduced to its essentials: a white panel, a black rounded border, and two bold marks that do all the talking.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eWhite dominates the design, covering most of the surface, with black framing the edge in a rectangle with softened corners. The black is used sparingly, so the eye moves straight to the centre. There, a single Chinese character, \u003cstrong\u003e竹\u003c\/strong\u003e, sits beside the bold sans-serif numeral \u003cstrong\u003e85\u003c\/strong\u003e. Nothing else competes. The flat vector style means every line is crisp and every shape is solid, with no shading or texture to distract from the lettering.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe character \u003cstrong\u003e竹\u003c\/strong\u003e means bamboo, and it carries a local meaning in Taiwan. Hsinchu, on the island's northwest coast, was historically known as a place named for bamboo, and the character still stands for that heritage. The numeral \u003cstrong\u003e85\u003c\/strong\u003e works as a route marker, the same kind of identifier drivers read on roads across the island. Put together, the sign identifies a place and a route through one plain, recognisable motif, which is why it reads so clearly as Taiwan.\u003c\/p\u003e\n\u003ch2\u003eReading the Sign on a Mug\u003c\/h2\u003e\n\u003cp\u003eA road sign is built to be read at a glance, and a mug suits that perfectly. The design wraps the full curve of the cup, so the character and numerals come into view as you turn it in your hand, one side at a time. Each morning, the first thing you see is the bamboo character and the 85, a small piece of Taiwanese road culture to start the day with, and a conversation starter for anyone who wonders where the road leads.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53159656685848,"sku":"GMY-MUG-TWTHW-11OZ-1FKHT","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53159656718616,"sku":"GMY-MUG-TWTHW-15OZ-1FKHT","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/tw-thwhc85-taiwan-road-sign-white-coffee-mug-GMY-MUG-TWTHW-11OZ-1FKHT-front.webp?v=1793907953","url":"https:\/\/gomugyourself.com\/products\/tw-thwhc85-taiwan-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}