{"product_id":"tw-thwhl60-taiwan-road-sign-color-changing-mug-11oz","title":"TW THWhl60 (Taiwan) (Road Sign) Color Changing Mug 11oz","description":"\u003ch1\u003eTW THWhl60 (Taiwan) (Road Sign) Color Changing Mug 11oz\u003c\/h1\u003e\n\u003cp\u003eTW THWhl60 is a flat, minimalist piece of exhibition design that borrows the visual language of a road sign to say something about Taiwan and the trade floor.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eBlack and white do all the work. Black covers about a fifth of the artwork and white the rest, so the design reads like a sign glimpsed from a passing car. A bold rounded rectangle sits inside a rectangular border frame, giving the composition a clear, contained shape. At its centre is the Chinese character \u003cstrong\u003e花\u003c\/strong\u003e in black sans-serif, with the numerals \u003cstrong\u003e60\u003c\/strong\u003e beside it. Nothing decorative competes with them, and the flat vector treatment keeps every edge crisp.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe character 花 means flower, and paired with the numerals it forms a compact, signage-style mark rather than a picture. The identifier TW THWhl60 is the internal project code THETW assigned to the piece. THETW is a Taiwanese exhibition design company founded in 1997 that helps manufacturers from Taiwan, China and across Asia take part in international trade fairs. The design stands for that work: clear graphics built to be read quickly by buyers walking a crowded hall.\u003c\/p\u003e\n\u003ch2\u003eReading the Artwork on a Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is held, turned and read at close range, which suits a design built on crisp signage contrast. The border frame wraps the full circumference of the cup, so the sign keeps its shape from every angle. The artwork fully appears only once the mug warms, with the design emerging as a hot drink is poured in. The sign becomes a small reveal you earn with your morning coffee, and a little bit of signposted cheek for your tea break.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53160933654808,"sku":"GMY-MUG-TWTHW-11OZ-856","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/tw-thwhl60-taiwan-road-sign-color-changing-mug-11oz-GMY-MUG-TWTHW-11OZ-856-front.webp?v=1793913692","url":"https:\/\/gomugyourself.com\/products\/tw-thwhl60-taiwan-road-sign-color-changing-mug-11oz","provider":"Go Mug Yourself","version":"1.0","type":"link"}