{"product_id":"wis-00-1970-template-wisconsin-road-sign-white-coffee-mug","title":"WIS 00 1970 template (Wisconsin) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eWIS 00 1970 template (Wisconsin) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eThis design reproduces the Wisconsin state highway shield as it was drawn in 1970, with a blank route number left in place for the reader to imagine.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eBlack lettering and a black outline sit on a field of white, with the shield’s classic rounded-top silhouette standing out cleanly against the background. The word \u003cstrong\u003eWIS\u003c\/strong\u003e marks the state across the top, and two zeros, \u003cstrong\u003e00\u003c\/strong\u003e, occupy the centre where a route number would normally be. The flat vector style keeps every edge crisp, and the layout is simple enough to read at a glance, which is exactly what a roadside marker needs to do.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eShield-shaped markers like this one tell drivers which state route they are on, so the template works as a piece of wayfinding even without a number in place. The two zeros act as a placeholder: they show where a route designation belongs and leave the rest to the viewer. Designs of this kind follow the federal MUTCD guidelines for traffic-control devices, and this one captures the mid-century American highway system at the moment its signage was standardised across the country.\u003c\/p\u003e\n\u003ch2\u003eOn the Coffee Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand, so the shield takes on a different reading from every angle: the WIS lettering rises as the cup is lifted and drops out of view as it is tilted back. Because the design is pared back and sits on a white field, it suits a morning cup on a desk or kitchen counter, where a small piece of road history can start the day with a nod to the open highway.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53114457489688,"sku":"14805959056800068496","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53114457522456,"sku":"17190957732506495883","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/wis-00-1970-template-wisconsin-road-sign-white-coffee-mug-14805959056800068496-front.webp?v=1793579070","url":"https:\/\/gomugyourself.com\/products\/wis-00-1970-template-wisconsin-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}