{"product_id":"wis-00-template-wisconsin-road-sign-white-coffee-mug","title":"WIS 00 template (Wisconsin) (Road Sign) White Coffee Mug","description":"\u003ch1\u003eWIS 00 template (Wisconsin) (Road Sign) White Coffee Mug\u003c\/h1\u003e\n\u003cp\u003eA blank Wisconsin state highway shield in black on white, set up as a template for the numbered route markers that line the state's roads.\u003c\/p\u003e\n\u003ch2\u003eVisual Elements \u0026amp; Composition\u003c\/h2\u003e\n\u003cp\u003eThe design is a simple two-tone graphic, mostly white with a firm black outline and the numeral \u003cem\u003e00\u003c\/em\u003e placed at the centre of the shield. The silhouette is the key element: a shield with notched corners that sets the marker apart from other road signs. Nothing else competes for attention, so the shape and its proportions carry the whole image.\u003c\/p\u003e\n\u003ch2\u003eMeaning \u0026amp; Symbolism\u003c\/h2\u003e\n\u003cp\u003eThe shield is the recognisable identity of Wisconsin's state highway system. Its shape tells a driver that the road belongs to the state network, and the route number inside is what distinguishes one road from another. Because this artwork is a template, the \u003cem\u003e00\u003c\/em\u003e is a placeholder: it shows the form that every route marker in the state is built on, and the shape is what the design is really about.\u003c\/p\u003e\n\u003ch2\u003eOn the Mug\u003c\/h2\u003e\n\u003cp\u003eA mug is turned in the hand, so the shield is seen as a band that rotates past the eye rather than a flat sign at a distance. The bold outline keeps its silhouette clear as the cup turns, and the central numeral is easy to pick out when the mug is held at the table. It makes a neat, understated nod to the roads of Wisconsin, especially for anyone who has spent time driving them.\u003c\/p\u003e","brand":"Go Mug Yourself","offers":[{"title":"11oz","offer_id":53114456211736,"sku":"29208740706073975351","price":17.99,"currency_code":"USD","in_stock":true},{"title":"15oz","offer_id":53114456244504,"sku":"12958516713060614946","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/5204\/4312\/files\/wis-00-template-wisconsin-road-sign-white-coffee-mug-29208740706073975351-front.webp?v=1793578982","url":"https:\/\/gomugyourself.com\/products\/wis-00-template-wisconsin-road-sign-white-coffee-mug","provider":"Go Mug Yourself","version":"1.0","type":"link"}