Delivery Boy War, Bluebook, August 1952 - White Coffee Mug

'Delivery Boy War, Bluebook, August 1952 -' The "Delivery Boy War" refers to a significant event in the history of postal services that took place in August 1952. During this period, tensions escalated between two major delivery companies over the control and efficiency of urban mail routes. Despite its name, no armed conflict occurred; instead, it was a battle for market dominance waged through strategic hiring, route management, and operational innovations by the two competitors. The dispute, commonly known as the "Delivery Boy War," is documented in the 'Bluebook,' an internal report or manual outlining the strategies and outcomes of this competition. This historical episode demonstrates how fierce competition can shape the evolution of industries, particularly in the realm of logistics and transportation.