Cluett Shirts ad, Life magazine (1910) - Black Coffee Mug

Cluett Shirts Ad, Life Magazine (1910) The Cluett Shirts advertisement appearing in Life Magazine in 1910 showcases a significant milestone in the history of men's fashion. Published by Edward S. Robertson and Alfred Harold Smith, Life Magazine was an influential American weekly magazine that focused on popular culture, current events, politics, and photography. The Cluett Shirts ad from this year is noteworthy for its promotion of casual dress for men, a trend that challenged the formal attire traditionally preferred during this era. The advertisement featured clothing designed by the Cluett, Peabody & Co., a New York-based shirt manufacturer known for their innovative styles and quality craftsmanship. This ad represents a shift in fashion preferences towards more comfortable and versatile garments that would continue to evolve throughout the 20th century, ultimately reshaping modern menswear.