Half Shot At Sunrise, RKO Exhibitor's Book (1929 - 1930) - Black Coffee Mug

Half Shot At Sunrise, RKO Exhibitor's Book (1929-1930) "Half Shot at Sunrise" refers to a promotional booklet published by RKO Exhibitors in 1929 and 1930. This collection was intended as a tool to help theater exhibitors effectively promote the RKO Pictures slate, which included significant films like "In Old Arizona," "Disraeli," and "The Hound of the Baskervilles." The booklet featured synopses, production stills, biographies of key cast members, and marketing materials for each film. The title "Half Shot at Sunrise" is believed to be a play on the phrase "half past sunrise," symbolizing the early release of these films in theaters. This publication played a crucial role in RKO's success during this period by providing exhibitors with comprehensive resources for advertising and promoting their films effectively.