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Advertisement for DuPont, Saturday Evening Post, April 9, 1949 - Black Coffee Mug

Advertisement for DuPont, Saturday Evening Post, April 9, 1949 - Black Coffee Mug

100 in stock

Regular price $16.95 USD
Regular price Sale price $16.95 USD
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The Advertisement for DuPont featuring a Black Coffee Mug in the Saturday Evening Post on April 9, 1949, showcased an iconic piece of mid-century advertising design. This advertisement highlighted DuPont's innovative Corian product line, emphasizing its durability and versatility for household items like the coffee mug presented. The mug, with its sleek black design and simple silhouette, symbolized the modernity and sophistication of the 1940s aesthetic. Its minimalist approach was a stark contrast to the ornate designs prevalent in earlier decades, appealing to those who valued simplicity and functionality.

The advertisement's visual appeal was further enhanced by the clever use of negative space, with the bold 'DuPont' logo standing out against the black mug. This design choice not only showcased DuPont's confidence in their product but also resonated with consumers seeking minimalistic, yet impactful designs. The Black Coffee Mug advertisement, therefore, was more than just an ad; it became a timeless example of mid-century modern design and graphic art. Perfect for anyone who appreciates unique and cool drinkware, particularly those interested in mid-century aesthetics or graphic design history.

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Glossy black ceramic mugs in two practical sizes — 11 oz (≈330 ml) and 15 oz (≈440 ml). Comfortable C-handle, microwave- and dishwasher-safe, and manufactured to be lead- and BPA-free. Note: printed blacks may read slightly different from the mug’s base color.

These mugs are made from solid ceramic with a glossy glaze that gives a deep, even surface for printing. Sublimation printing embeds ink into the glaze so artwork sits smoothly on the mug rather than simply sitting on top — that means better resistance to fading and scratching during normal use.

They’re available in the classic 11-ounce size for everyday black coffee and tea, and a larger 15-ounce cup if you like extra room for milk, foam or a long pour. The C-shaped handle is wide enough for a secure grip and balances the mug well when full.

  • Material: 100% ceramic with a high-gloss finish for punchy, saturated results.
  • Sizes: 11 oz (≈330 ml) and 15 oz (≈440 ml) — choose your routine size.
  • Printing: sublimation process fuses color into the glaze for durable imagery.
  • Safety: lead- and BPA-free; meets common food-contact safety standards.
  • Design note: very dark artwork and the mug’s black base can produce subtle shade differences — add a thin lighter outline to ensure contrast if needed.

These mugs are at home in the kitchen, on the office desk, or tucked into a morning routine. They work for espresso shots, pour-overs, oat-milk lattes — you name it. The larger size is handy when you want a second cup’s worth without a refill.

  1. Daily use: fill with your preferred brew and sip — the mug handles hot liquids safely.
  2. Office-friendly: fits most standard mug warmers and sits securely on communal trays and kitchen counters.
  3. Gifting: packs well (wrap with a soft layer) and pairs nicely with coffee beans, tea tins, or a small box of biscuits.

Practical tip: for very dark designs, try a thin light border or a small margin so the artwork reads cleanly against the black ceramic.

These mugs are both microwave- and dishwasher-safe, but gentle habits extend the life of the print. We recommend dishwasher use on the top rack and milder cycles when possible.

Hand-washing is the friendliest option: warm water, mild dish soap, and a soft sponge. Avoid steel wool, harsh scouring pads, or blasting with extremely hot industrial cycles. And a quick reminder — don’t microwave an empty mug.

Two sizes: 11 oz (approx. 330 ml) and 15 oz (approx. 440 ml). The smaller cup is the familiar, everyday size; the larger one is for fuller pours and extra-creamy drinks.

Each mug’s mouth and height are proportioned so they’re easy to drink from and easy to clean. If you’re pairing with saucers or nesting in cabinets, expect the 15 oz to be slightly wider and taller than the 11 oz.

Size guide

All measurements are product dimensions in inches.

11 oz 15 oz
Height (in) 3.86 4.72
Diameter (in) 3.35 3.35
Diameter with handle (in) 4.72 5.12

Note: dimensions are nominal — small production tolerances may apply. If you need precise fitment (e.g., for nested storage or custom packaging), please allow a small margin.