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Best Form advertisement (1), 1945 - Black Coffee Mug

Best Form advertisement (1), 1945 - Black Coffee Mug

100 in stock

Regular price $16.95 USD
Regular price Sale price $16.95 USD
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The "Best Form" advertisement of 1945 featuring a Black Coffee Mug is a captivating piece of mid-20th century graphic design. This advertisement, primarily focused on promoting the coffee mug, showcases an intriguing blend of modern aesthetics and nostalgic charm. The design presents a sleek silhouette of a black coffee mug, emphasizing its form and functionality, yet without specifying any particular material or dimensions. The artistry is enhanced by minimalistic use of typography, creating a balanced composition that effectively communicates the product's purpose.

The design of this advertisement was influential in the evolution of advertising aesthetics during post-war America. Its clean lines, bold silhouettes, and striking contrasts resonated with a growing consumer culture that valued simplicity and practicality. This advertisement is not only a testament to graphic design innovation but also serves as an enduring symbol of the cultural shift towards modernity in the mid-20th century. Perfect for anyone who appreciates unique and cool drinkware, this "Best Form" advertisement offers a fascinating glimpse into the history of graphic design and advertising aesthetics.

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Glossy black ceramic mugs in two practical sizes — 11 oz (≈330 ml) and 15 oz (≈440 ml). Comfortable C-handle, microwave- and dishwasher-safe, and manufactured to be lead- and BPA-free. Note: printed blacks may read slightly different from the mug’s base color.

These mugs are made from solid ceramic with a glossy glaze that gives a deep, even surface for printing. Sublimation printing embeds ink into the glaze so artwork sits smoothly on the mug rather than simply sitting on top — that means better resistance to fading and scratching during normal use.

They’re available in the classic 11-ounce size for everyday black coffee and tea, and a larger 15-ounce cup if you like extra room for milk, foam or a long pour. The C-shaped handle is wide enough for a secure grip and balances the mug well when full.

  • Material: 100% ceramic with a high-gloss finish for punchy, saturated results.
  • Sizes: 11 oz (≈330 ml) and 15 oz (≈440 ml) — choose your routine size.
  • Printing: sublimation process fuses color into the glaze for durable imagery.
  • Safety: lead- and BPA-free; meets common food-contact safety standards.
  • Design note: very dark artwork and the mug’s black base can produce subtle shade differences — add a thin lighter outline to ensure contrast if needed.

These mugs are at home in the kitchen, on the office desk, or tucked into a morning routine. They work for espresso shots, pour-overs, oat-milk lattes — you name it. The larger size is handy when you want a second cup’s worth without a refill.

  1. Daily use: fill with your preferred brew and sip — the mug handles hot liquids safely.
  2. Office-friendly: fits most standard mug warmers and sits securely on communal trays and kitchen counters.
  3. Gifting: packs well (wrap with a soft layer) and pairs nicely with coffee beans, tea tins, or a small box of biscuits.

Practical tip: for very dark designs, try a thin light border or a small margin so the artwork reads cleanly against the black ceramic.

These mugs are both microwave- and dishwasher-safe, but gentle habits extend the life of the print. We recommend dishwasher use on the top rack and milder cycles when possible.

Hand-washing is the friendliest option: warm water, mild dish soap, and a soft sponge. Avoid steel wool, harsh scouring pads, or blasting with extremely hot industrial cycles. And a quick reminder — don’t microwave an empty mug.

Two sizes: 11 oz (approx. 330 ml) and 15 oz (approx. 440 ml). The smaller cup is the familiar, everyday size; the larger one is for fuller pours and extra-creamy drinks.

Each mug’s mouth and height are proportioned so they’re easy to drink from and easy to clean. If you’re pairing with saucers or nesting in cabinets, expect the 15 oz to be slightly wider and taller than the 11 oz.

Size guide

All measurements are product dimensions in inches.

11 oz 15 oz
Height (in) 3.86 4.72
Diameter (in) 3.35 3.35
Diameter with handle (in) 4.72 5.12

Note: dimensions are nominal — small production tolerances may apply. If you need precise fitment (e.g., for nested storage or custom packaging), please allow a small margin.