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About this design
BR-970 jct
BR-970 jct (Brazil) (Road Sign) Black Coffee Mug
This design takes the route marker of Brazil's BR-970 highway and puts it front and centre, a road sign reduced to its bare graphic essentials.
Visual Elements & Composition
The artwork is a flat vector shield, black and white in roughly equal measure, with white dominating the field and black carrying the outline and lettering. The shield has a rounded bottom edge and a pointed notch at the centre, and a double outline runs around its border like a stamped plate. Inside, the letters BR sit above the numerals 970, set in bold blocks that read instantly from a few steps away. Nothing else competes for attention. There are no backgrounds, gradients or decorative flourishes, so the shield does all the work.
Meaning & Symbolism
Brazilian federal highways carry the letters BR followed by a three-digit number, and that code is how drivers, planners and mapmakers identify a route across the country. The BR-970 marker is therefore a piece of regional infrastructure in its purest form: a sign that tells you where you are and which road you are on. The design honours that quiet utility. It treats a practical piece of roadside signage as something worth looking at closely, which is exactly what makes a road sign appealing to anyone who has ever followed a map out of town.
Why It Works on a Mug
A mug is never seen all at once. You turn it in your hands, and the shield arrives in pieces, first the outline, then the BR, then the 970 coming round to face you as the cup rotates. That slow reveal suits a route marker, since you read a road sign one glance at a time, and it gives the coffee break a small bit of wayfinding. Keep it on your desk and it becomes a conversation starter for anyone who recognises the shield, or a cheeky nudge for the friend who has been talking about a road trip.
- Theme
- Road Sign
- Place
- Brazil
- Printed
- When you order it
Glossy black ceramic mugs in two practical sizes — 11 oz (≈330 ml) and 15 oz (≈440 ml). Comfortable C-handle, microwave- and dishwasher-safe, and manufactured to be lead- and BPA-free. Note: printed blacks may read slightly different from the mug’s base color.
These mugs are made from solid ceramic with a glossy glaze that gives a deep, even surface for printing. Sublimation printing embeds ink into the glaze so artwork sits smoothly on the mug rather than simply sitting on top — that means better resistance to fading and scratching during normal use.
They’re available in the classic 11-ounce size for everyday black coffee and tea, and a larger 15-ounce cup if you like extra room for milk, foam or a long pour. The C-shaped handle is wide enough for a secure grip and balances the mug well when full.
- Material: 100% ceramic with a high-gloss finish for punchy, saturated results.
- Sizes: 11 oz (≈330 ml) and 15 oz (≈440 ml) — choose your routine size.
- Printing: sublimation process fuses color into the glaze for durable imagery.
- Safety: lead- and BPA-free; meets common food-contact safety standards.
- Design note: very dark artwork and the mug’s black base can produce subtle shade differences — add a thin lighter outline to ensure contrast if needed.
These mugs are at home in the kitchen, on the office desk, or tucked into a morning routine. They work for espresso shots, pour-overs, oat-milk lattes — you name it. The larger size is handy when you want a second cup’s worth without a refill.
- Daily use: fill with your preferred brew and sip — the mug handles hot liquids safely.
- Office-friendly: fits most standard mug warmers and sits securely on communal trays and kitchen counters.
- Gifting: packs well (wrap with a soft layer) and pairs nicely with coffee beans, tea tins, or a small box of biscuits.
Practical tip: for very dark designs, try a thin light border or a small margin so the artwork reads cleanly against the black ceramic.
These mugs are both microwave- and dishwasher-safe, but gentle habits extend the life of the print. We recommend dishwasher use on the top rack and milder cycles when possible.
Hand-washing is the friendliest option: warm water, mild dish soap, and a soft sponge. Avoid steel wool, harsh scouring pads, or blasting with extremely hot industrial cycles. And a quick reminder — don’t microwave an empty mug.
Two sizes: 11 oz (approx. 330 ml) and 15 oz (approx. 440 ml). The smaller cup is the familiar, everyday size; the larger one is for fuller pours and extra-creamy drinks.
Each mug’s mouth and height are proportioned so they’re easy to drink from and easy to clean. If you’re pairing with saucers or nesting in cabinets, expect the 15 oz to be slightly wider and taller than the 11 oz.
Size guide
All measurements are product dimensions in inches.
| 11 oz | 15 oz | |
|---|---|---|
| Height (in) | 3.86 | 4.72 |
| Diameter (in) | 3.35 | 3.35 |
| Diameter with handle (in) | 4.72 | 5.12 |
Note: dimensions are nominal — small production tolerances may apply. If you need precise fitment (e.g., for nested storage or custom packaging), please allow a small margin.