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Coca-Cola ad, This Week Magazine, February 10, 1957 - Black Coffee Mug

Coca-Cola ad, This Week Magazine, February 10, 1957 - Black Coffee Mug

100 in stock

Regular price $16.95 USD
Regular price Sale price $16.95 USD
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The "Black Coffee Mug" featured in a Coca-Cola advertisement published in This Week Magazine on February 10, 1957, is a noteworthy example of product placement and graphic design in advertising history. The mug, with its sleek black finish and elegant typography, became a visual symbol of the enduring relationship between coffee and Coca-Cola. This advertisement was part of a larger marketing campaign that aimed to associate the soft drink brand with the popular beverage of the time – coffee.

The design of the mug, while seemingly simple, effectively conveyed the message of Coca-Cola's versatility. By incorporating both coffee and their iconic product into a single piece, the advertisement subtly suggested that Coca-Cola could be enjoyed at any time of the day, whether it was morning coffee or an afternoon break. This design choice resonated with consumers, reinforcing the brand's identity as a refreshing and versatile drink.

Perfect for anyone who appreciates unique and cool drinkware, this vintage Black Coffee Mug is a testament to the creative use of graphic design in advertising. Its historical significance lies not only in its association with Coca-Cola but also in its portrayal of a clever marketing strategy that successfully connected two popular beverages.

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Glossy black ceramic mugs in two practical sizes — 11 oz (≈330 ml) and 15 oz (≈440 ml). Comfortable C-handle, microwave- and dishwasher-safe, and manufactured to be lead- and BPA-free. Note: printed blacks may read slightly different from the mug’s base color.

These mugs are made from solid ceramic with a glossy glaze that gives a deep, even surface for printing. Sublimation printing embeds ink into the glaze so artwork sits smoothly on the mug rather than simply sitting on top — that means better resistance to fading and scratching during normal use.

They’re available in the classic 11-ounce size for everyday black coffee and tea, and a larger 15-ounce cup if you like extra room for milk, foam or a long pour. The C-shaped handle is wide enough for a secure grip and balances the mug well when full.

  • Material: 100% ceramic with a high-gloss finish for punchy, saturated results.
  • Sizes: 11 oz (≈330 ml) and 15 oz (≈440 ml) — choose your routine size.
  • Printing: sublimation process fuses color into the glaze for durable imagery.
  • Safety: lead- and BPA-free; meets common food-contact safety standards.
  • Design note: very dark artwork and the mug’s black base can produce subtle shade differences — add a thin lighter outline to ensure contrast if needed.

These mugs are at home in the kitchen, on the office desk, or tucked into a morning routine. They work for espresso shots, pour-overs, oat-milk lattes — you name it. The larger size is handy when you want a second cup’s worth without a refill.

  1. Daily use: fill with your preferred brew and sip — the mug handles hot liquids safely.
  2. Office-friendly: fits most standard mug warmers and sits securely on communal trays and kitchen counters.
  3. Gifting: packs well (wrap with a soft layer) and pairs nicely with coffee beans, tea tins, or a small box of biscuits.

Practical tip: for very dark designs, try a thin light border or a small margin so the artwork reads cleanly against the black ceramic.

These mugs are both microwave- and dishwasher-safe, but gentle habits extend the life of the print. We recommend dishwasher use on the top rack and milder cycles when possible.

Hand-washing is the friendliest option: warm water, mild dish soap, and a soft sponge. Avoid steel wool, harsh scouring pads, or blasting with extremely hot industrial cycles. And a quick reminder — don’t microwave an empty mug.

Two sizes: 11 oz (approx. 330 ml) and 15 oz (approx. 440 ml). The smaller cup is the familiar, everyday size; the larger one is for fuller pours and extra-creamy drinks.

Each mug’s mouth and height are proportioned so they’re easy to drink from and easy to clean. If you’re pairing with saucers or nesting in cabinets, expect the 15 oz to be slightly wider and taller than the 11 oz.

Size guide

All measurements are product dimensions in inches.

11 oz 15 oz
Height (in) 3.86 4.72
Diameter (in) 3.35 3.35
Diameter with handle (in) 4.72 5.12

Note: dimensions are nominal — small production tolerances may apply. If you need precise fitment (e.g., for nested storage or custom packaging), please allow a small margin.