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About this design
ISL 77
ISL 77 (Iceland) (Road Sign) White Coffee Mug
The ISL 77 design takes the name of Iceland and sets it at the centre of a clean, deliberate composition, with no distractions around it.
Visual Elements & Composition
The layout is restrained and graphic. Lettering dominates the field, and the alphanumeric code ISL 77 reads as the primary element, with the word Iceland anchoring the design. The "Road Sign" framing in the title points to a signage-inspired approach, where information is delivered quickly and directly. Nothing competes with the text, so the eye lands on the name first.
Meaning & Symbolism
The design is built around identity. ISL is the three-letter international code for Iceland, so the artwork speaks in the same shorthand used on passports, timetables and travel documents. Borrowing that language turns a country into a signpost, pointing toward a place rather than describing it in pictures. The result is a design about geography and arrival, where the destination is named rather than illustrated.
Shaped for the Hand
A mug is turned in the hand as it is drunk from, so the design rotates past the eye with every sip. Because the lettering is compact and centred, it reads whole from the front of the cup and stays legible as the mug moves. It is a small piece of travel signage for a morning ritual, a gift for anyone who has ever wanted to be somewhere else, or simply a daily reminder of a place on the map.
- Theme
- Road Sign
- Place
- Iceland
- Printed
- When you order it
Sturdy white ceramic mugs available in 11 oz (≈330 ml) and 15 oz (≈440 ml), with a glossy finish and comfortable C-handle — microwave and dishwasher safe, and made from lead- and BPA-free materials.
These mugs are built from durable white ceramic so colors pop cleanly and prints read with strong contrast. A smooth, glossy glaze gives each mug a lively sheen and makes it easy to wipe clean after daily use.
Both sizes feature a classic C-shaped handle that feels natural in the hand; whether you sip slowly or gulp quickly, the grip is steady. Safety-wise, the ceramic is processed to be lead- and BPA-free — suitable for everyday drinking.
- Material: white ceramic with a glossy glaze for bright, clear prints.
- Sizes: 11 oz (≈330 ml) and 15 oz (≈440 ml) to suit small and generous pours.
- Handle: comfortable C-handle for balanced holding and easy lifting.
- Safety: lead-free and BPA-free for peace of mind with every cup.
- Finish: glossy surface that highlights saturated inks and smooth detail.
Perfect for morning coffee, afternoon tea, or a rich hot chocolate — these mugs fit comfortably in most cabinets and cupholders. They’re also a reliable choice for office kitchens where items see frequent use.
- Everyday use: safe for hot liquids and daily serving; the wider 15 oz option works great for larger morning routines or extra-steamy drinks.
- Office-friendly: the classic profile stacks easily with similar mugs and sits securely on standard saucers and trays.
- Gift idea: a practical, well-finished mug is useful and simple to display or wrap for gifting.
Quick note: while the mugs are dishwasher-safe, treating them gently helps keep the print looking fresh longer (see Care tab).
These mugs are rated for microwave and dishwasher use, but small habits extend their life. Run them on the top rack of the dishwasher and avoid high-temperature commercial cycles whenever possible.
For longest-lasting print clarity: hand wash with mild dish soap and a soft cloth, avoid abrasive scouring pads, and don’t let them soak in strong detergents. When microwaving, use short intervals and avoid empty heating.
Available sizes: 11 oz (approximately 330 ml) and 15 oz (approximately 440 ml). The 11 oz is a classic coffee size; the 15 oz gives extra room for cream, froth, or larger servings.
Each mug has a standard-width mouth for easy sipping and cleaning; height and diameter vary slightly between sizes to maintain comfortable proportions and sturdy balance.
Size guide
All measurements are product dimensions in inches.
| 11 oz | 15 oz | |
|---|---|---|
| Height (in) | 3.74 | 4.61 |
| Diameter (in) | 3.15 | 3.43 |
Note: dimensions are nominal — small production tolerances may apply. If you need precise fitment (e.g., for nested storage or custom packaging), please allow a small margin.