Kotex ad, McCalls, July 1927 - Pint Glass 16oz

Kotex Ad, McCalls, July 1927 This reference pertains to a historical advertisement for Kotex menstrual products published in the McCalls magazine in July 1927. At this time, Kotex was a relatively new product, having been introduced by the Kimberly-Clark Corporation just four years earlier. The ad is significant due to its innovative approach, as it aimed to destigmatize menstruation by presenting it as a normal aspect of women's lives, rather than a taboo subject. This advertisement marked a significant shift in marketing strategies for menstrual hygiene products and paved the way for more open discussions about menstruation in the years that followed. The ad itself has not been preserved, but its impact on cultural perceptions of menstruation is widely recognized.